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Dec.  2022
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ZHENG Yuwei, LI Hui, SONG Xiaoyu, ZHANG Tiantian. The Influence of Dual Emotional Design on Multimedia Learning: The Effect of Learner's Cognitive Style[J]. Journal of Modern Education, 2022, (6): 48-59.
Citation: ZHENG Yuwei, LI Hui, SONG Xiaoyu, ZHANG Tiantian. The Influence of Dual Emotional Design on Multimedia Learning: The Effect of Learner's Cognitive Style[J]. Journal of Modern Education, 2022, (6): 48-59.

The Influence of Dual Emotional Design on Multimedia Learning: The Effect of Learner's Cognitive Style

  • Received Date: 2022-07-02
    Available Online: 2022-12-29
  • The influence of emotional design on multimedia learning has become a research hotspot in the field of multimedia learning, but the results are still inconsistent and the moderating variables need to be further explored. This study explored the moderating effect of learners' cognitive style on the effect of dual emotional design. The results shows that: (1) Neither color nor positive emotion text induces positive emotions of learners. (2) In terms of retention performance, when emotional design is non-color positive text, the performance of verbal subjects is significantly higher than that of visual subjects. When the emotional design is color neutral text, the retention performance of the visual subjects is higher than that of the verbal subjects. (3) The results of the dwell time of the text area data show that when the emotional design is non-color positive text, the verbal subjects are significantly longer than the visual subjects; when the emotional design is color neutral text, the visual subjects are longer than verbal subjects.

     

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