Value Logic of Moral Education in the Era of Material Abundance: On the Necessity and Possibility of "Post-materialism" Value Education

In the era of material abundance, people's advantage needs have been transformed from the needs of survival level to the needs of life level. The age of material abundance showed a clear direction of the good life and the possibility of its realization. As the core value of the era of material abundance, the value of "post-materialism" is rising. Moral education is facing the new value context, and it is bound to respond to the good life under the guidance of post-materialism. At present, materialism restricts the response of moral education to the good life, making contemporary people have three areas of weakness. They are the lack of dynamic moral motivation, the weakening of individual meaning of moral purpose, and the tendency of conservative adaptation of moral behavior. Post-materialism calls on internal motivation in motivation, pays attention to individual meaning in purpose, and emphasizes pioneering and innovation in behavior. Thus, it surpasses the disadvantages of materialism and may lead the development direction of moral education. Contemporary moral education should awaken the endogenous power of students 'moral motivation from the dimension of cognitive clarification and emotional stimulation, guide the personalized interpretation of students' moral purpose from the dimension of individual enjoyment and self-realization, and strengthen the pioneering and innovation of students' moral behavior from the dimension of comprehensive development and practical transcendence.