Research on the Influence of Network Public Opinions on College Students' Willingness to Donate from the Perspective of Empathy

LIU Xinyue; GUO Jingyi

Jul. 2021

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LIU Xinyue, GUO Jingyi. Research on the Influence of Network Public Opinions on College Students' Willingness to Donate from the Perspective of Empathy[J]. Journal of Modern Education, 2020, (6): 45-52.

Citation:

LIU Xinyue, GUO Jingyi. Research on the Influence of Network Public Opinions on College Students' Willingness to Donate from the Perspective of Empathy[J]. Journal of Modern Education, 2020, (6): 45-52.

Citation:

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Research on the Influence of Network Public Opinions on College Students' Willingness to Donate from the Perspective of Empathy

Received Date: 2020-08-01
Available Online: 2021-07-16

Abstract

Abstract

In order to explore whether empathy and network public opinions will affect the donation willingness of college students, this research randomly selected 200 college students to test their empathy ability, and selected 70 subjects with various empathy ability to conduct experiments. The participants first read the Weibo public opinion event, then read the positive or negative comments on the event, and finally asked the subjects to fill out the empathy response scale and report their willingness to donate. The results showed that:(1) Under different types of comment conditions, there was significant differences in the willingness of the participants to donate. The willingness to donate under positive conditions was significantly higher than that under negative conditions; (2) In high empathy ability condition, the sympathy dimension in the empathy response plays a partial intermediary role between network public opinion and the willingness to donate. The higher the level of empathy, the stronger the sympathy response to network comments, the stronger the donation will.
- empathy ability,
- network public opinions,
- willingness of donation,
- empathy response,
- mediating effect

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References(31)

References

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